Many hotels, it seems, do lack a Facebook strategy. They do post, mainly promote their offers and sometimes post something very far fetched.

The result: The engagement of their fans (let‘s call them fans as long as there is no better name), is rather low. Facebook veterans, however, know that this number is way more important than the actual number of fans. Indeed, the first one will help grow the second.

So, here are some tested ideas to post on your page which can help you to increase fan engagement.

Get the full story at Gaby Feile's blog