Anyone who uses a relatively good analytics program is familiar with the conversion goals metric. You regularly check it to see how many times your goal is achieved. And you quite rightly pay attention to the conversion rates and boost your SEO or paid advertising to improve them. After all, the more times you reach your goal, the higher the return you get from your digital marketing. However, despite the attention paid to conversion goals, and how important they are to bottom line results, online conversion rates wallow in the single digits. Most of us would be thrilled to get a 5% conversion rate. The ecommerce experience underlines the sad state of online conversion rates. Average ecommerce conversion rates range between 1% and 5%, depending on the product category, the device type used by customers, etc. Yet average in-store, bricks and mortar retail conversion rates are in the 25% to 40% range. Get the full story at Leonardo