Developing highly engaging content has become absolutely essential for travel brands. Why? Because online information and tools increasingly drive every major trip decision, from where travelers go, to how they book, and which businesses they visit while on the road. To better understand this shift, check out the new infographic, The 4 Keys to Creating Exceptional Travel Content in 2016, which was developed by MDG Advertising. It highlights key insights from a set of recent independent research reports. Get the full story at MDG Advertising