At a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves. Time, then, is not the ultimate luxury. That’s too vague and overused, and it was overused at Virtuoso with abandon. Same with the concepts of success, satisfaction, happiness, and contentment. Fulfillment, though, speaks to our innermost motivations, and our awareness and alignment of our inner and exterior contexts. It speaks to who we are, or more accurately, who we want to be. As an analogy, the luxury needle is moving from Maslow’s second hierarchical need, “Esteem,” where consumer luxury has traditionally lived, to the top spot: “Self-determination,” based on realizing one’s full potential. Also, the commoditization of experiential luxury travel, and the fatigue that engenders when everything is an experience these days, is driving more nuanced discussion around what luxury travelers really want, as individuals. Get the full story at Skift