The study found - Affluent travelers rely on digital for travel inspiration as well as research and booking. - Affluents comparison shop for travel, and half anticipate shopping around more in the next year. - Affluent travelers move across devices for all types of travel activities, from research to booking and check-in. - Online travel video usage is increasing among affluents. - Affluents are increasing their enrollment in loyalty programs, which impacts their likelihood to book. Download the study "The 2013 Traveler's Road to Decision: Affluent Insights" at Google Insights (PDF 418 KB)