by Kelly McGuire Well, Analytic Hospitality Executives, the year has once again flown by, and here we sit just before the holidays looking back on 2014, and figuring out what it all means for 2015. I traveled even more than usual this year (if that’s even possible), spending a significant amount of time with our hospitality and travel colleagues in Asia Pacific, which was absolutely fantastic. It’s refreshing to see that while the scenarios might be slightly different, hospitality and travel companies around the world are realizing the value of their data, and the need for powerful analytics to unlock that value. The industry really seems to be accepting and embracing that the volume, variety and velocity of data today is creating a big data challenge (and opportunity) for the industry, particularly when it comes to non-traditional formats like text or web data. Companies that are able use analytics to turn all of this big data into meaningful actionable insights, especially those that improve the guest experience, will be the ones that win. I’ve had many conversations around the globe on these topics this year, and expect to have many more in the years to come. Our blog posts this year have attempted to help our analytic hospitality executives understand where and how to identify these opportunities. Here is a review with links in case you missed anything, or wanted a refresher. Right from the beginning of 2014, we started hearing the term “personalization” around the hospitality industry, with most major hospitality companies announcing strategic initiatives to develop a more relevant and engaging relationship with their guests. We kicked off the year with a couple of prediction blogs, one from the research faculty at the Cornell Center for Hospitality Research, our blog partners, and one from me “The 14 actions for hotels in 2014”. The CHR researchers talked extensively about the role of technology and data in improving the guest experience – reflecting the growing conversations about personalization. In my blog, I provided a set of “to do” items to help organizations prepare themselves for the data ,analytics and business process change required to set themselves on the path to personalization. Get the full story at The Analytic Hospitality Executive