Consider a scenario where a loyalty member of a hospitality chain also has affiliations with airline(s), car rental companies or a favorite coffee chain. Unless the hospitality chain has a deep integration with the loyalty programs of the airline, car rental or coffee chain - there is not easy way for loyalty members to redeem points. This is where blockchain technology comes into play. It helps multiple partners come together to deliver enhanced user experiences. If the hospitality chain, airline, car rental agency and coffee chain collaborate via a private permissioned blockchain network, it offers a whole range of options for the member to redeem loyalty points from any of the partners across the network. APIs provide an elegant way to integrate backend loyalty systems that partners can leverage to offer unique and creative customer experiences. Get the full story at Hotel Online Read also "How the blockchain will change the world of hotel distribution"