"It began as an experiment because I wasn't seeing a lot of creativity in the hotel business," says John Hardy, CEO of The John Hardy Group, the development consultancy behind the annual competition. "I thought that a lot of the most creative ideas came from people who were not in the mainstream hotel industry." The competition has attracted an increasing number of sophisticated submissions from around the world. Some designs take an entirely new approach to hospitality, while others put their own spin on current trends, such as sustainability and adventure travel. Get the full story at CNN