Make no mistake: Online, your success in converting interest into acquisition depends on your ability to connect with prospects precisely where they are in the buying process. B2B and B2C buyers go through similar stages in that process as they consider their purchasing decision: needs assessment, requirements analysis, evaluation, purchasing.

Using this model, there are four distinct methods you can use to successfully transition prospects from first click to conversion.

Even if you are in a niche industry on the outskirts of online marketing, your visitors have been trained by leading organizations to react to the best of the Web—and that's how you will be judged. Fortunately, when it comes to marketing paradigms, online marketing is one of the most affordable and rewarding avenues available for businesses.

By intelligently addressing your prospects at each stage of their buying process—needs assessment, requirements analysis, evaluation, and purchasing—you can build lifetime customers through your online marketing investment.

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