Recently, email ranked as the channel with the most staying power in the Litmus “Email Marketing in 2020” report. Marketers are pleased that this minimum cost for maximum return method is here to stay and we agree. Dead is the spray and pray approach of haphazardly sending email blasts and hoping for the best. Would you shop for clothes that are one size fits all? It’s time to stop thinking about your consumers this way. Staying top of mind is important, however there is a fine line between brand awareness and bombarding consumers to the point of no return (literally, they will unsubscribe). Get the full story at Fuel