During the Sept. 26 session, Creating Truly Original Mobile Experiences, the executive explained that due to the advancement of technology, tools to create high-quality digital experiences are readily available to anyone. The pervasiveness of these resources has molded digital aesthetics and experiences to look exceedingly similar, meaning luxury brands will need to innovate and strive for uniqueness. "The bar has been raised," said David-Michel Davies, CEO of Webby Media Group. "There is an incredible set of tools out there to create mobile experiences that are amazing. "But what that means for everyone else is that we are no longer competing just against each other," he said. "We are competing against sandwich shops. "We are competing against the building blocks that everyone else can use to make something really incredible." Get the full story at Luxury Daily