These were the key questions debated at a panel discussion at WIT Japan, held in Tokyo last week. Moderated by WIT founder Yeoh Siew Hoon, the panel featured Oliver Hua, Managing Director, APAC, booking.com; Timothy Hughes, Vice President, Marketing, Agoda; Robin Harries, Head of APAC, trivago and Paul Whiteway, Commercial Director, APAC, Skyscanner. Online retailers have their challenges in launching travel options in Asia, although there have been some successes, speakers noted. Alitrip, under Alibaba, consolidates existing domestic and overseas bookings for planes, hotels, cruises, package tours and more and is already the third biggest OTA in China after Ctrip and Qunar. In Japan, Rakuten’s travel division leads the market with 4.6 million room nights per month of bookings (April 2015 figures) and in 2014, achieved 37.2b of revenues according to numbers shared by Rakuten Travel’s Takanobu Yamamoto at another panel featuring Japanese OTAs. In South Korea, travel is already Interpark’s biggest vertical with Gross Merchandise Value (GMV) of US$894 million revenues recorded in 2103 and Chris Lee, managing director, hotel business for South Korea’s largest ecommerce platform, said its tour division has been logging strong growth in recent months. Get the full story at WIT