What is your business focus right now? Is it your full-funnel conversion rate? Your parity? Your ability to turn visitors into searches? Whatever it may be, determine it in advance so you are sure to compare something that will be valuable to your business. At Triptease, we suggest benchmarking yourself against two groups: your peer group and the best-in-class. Your peer group is made up of those hotels which are similar to yours in a category of choosing. You could categorize yourself by region, ADR, facilities (golf resort; conference hotel), or any other factor which makes your hotel what it is. Get the full story at Triptease