Using this technology, the hotel will be able to optimize prices based on competitive rates, market supply indicators, demand forecasting and occupancy data, reviews and ratings along with other real-time analytics. It is a contemporary and boutique hotel at the very heart of the historic and vibrant city of York and has recently made significant investments to fully refurbish the hotel and add a state-of-the-art banquet. “This makes it even more important for us to get our revenue management strategy right. And a smart pricing strategy based on technology and real-time competitive analysis will definitely deliver impactful results while realizing better value for our customers,” quoted Graham Usher, the General Manager of The Best Western Monkbar Hotel York. Tim James, Vice President at RateGain, added, “We are excited about working together with The Best Western MonkBar Hotel. We are happy to be able to help hotels maximize yield across all channels, getting accurate occupancy forecast, and optimized room rates to help them get a significantly higher RevPar.” Related Link: RateGain