Millennials are getting more and more attention in the media, and are no doubt a rising force in the travel industry. But Brent Green, an expert on marketing to the baby boom generation and author of Generation Reinvention and Marketing to “For the next 20 years,” said Green, “baby boomers are without question the financial force behind leisure travel.” What Green calls the “sweetest of the sweet spot” in that market is the market segment he identifies as “leading edge baby boomers,” those born between 1946 and 1955. In 2016 they are between 61 and 70 years of age. Get the full story at Travel Pulse