The traveler's path to purchase is also different from the path to purchase of general consumers [in that] each airfare or hotel room booked revolves around a specific origin, destination, time, and impetus to travel. The travel planner is in-market for a certain time period with a specific idea of how he wants to travel. This specificity results in data insights for a fairly granular level of targeting, and provides more opportunities for marketers to successfully engage with travelers at different points in time within their customer journey. Another key differentiator? In most cases, the product itself changes price and/or expires...You can only sell that particular hotel room on that particular night once. Get the full story at Direct Marketing News