A hotel is under more competitive pressure right now with the chains getting bigger, OTAs getting a larger share and margins being squeezed as acquisitions outstrip room revenue growth. Hotels need representation more than ever. Hotels need the sales reach into international markets which they could hardly afford and definitely can’t now. The nature of sales however is changing. It’s not the traditional us visiting the agents or getting RFPs; much of sales has moved online and we have had to move with it. The idea of how you represent a hotel is also changing. Get the full story at TTG Asia