“Marketing is too important to leave to the marketing department,” Hewlett Packard Enterprise founder David Hewlett presciently said. And true to his word, modern-day marketers have been pushed to drastically switch up their approaches or lose ground in the marketplace. This has required a much greater emphasis on achieving a fully integrated marketing plan across all functions in the business, with content at its center. Gone are the days when marketing lived exclusively inside the walls of the marketing department. These days everybody is a marketer in some shape or form, whether they fully realize it or not. It is the central job of company leadership to galvanize all of its people, regardless of function, around the effective marketing of its value proposition. Get the full story at Brafton