- Go for the swipe, pinch and tap: Historically, touchpoints have been across desktop and laptop, but users are nowadays spending the majority of their time on mobile, and this trend will only increase. Providing technology that is highly responsive and actually tailored for each of these touchpoints will be essential to keep travellers engaged. It’s all about the swipe, pinch, and tap – the click is dead. - Location, location, location: Take advantage of the mobile device knowing your location, and pre-fill in certain fields like the nearest airport, or provide information to the consumer in real-time, guiding them to the business lounge closest to their departing gate. - Go further together: Collaborate with complementing travel providers to give the travellers an end-to-end seamless experience every step of the trip. Several hotels and airlines are now integrating taxi/transfer bookings in their apps. - Purchase on the go: From check-in, to boarding pass, to meal order, to extra bags purchase to lounge pass: mobile apps can help augment the initial purchase of the ticket and increase the overall value of the customer. Especially on mobile where all purchases are one finger tap away, capturing this incremental, ancillary revenue is a key initiative for many travel providers. Get the full story at Amadeus