Q: Your study shows one quarter of travel is now booked online in APAC. How different is the US story from the APAC one? Lorraine: Both markets are evolving quite differently. The US online travel market shot up rapidly, going from zero billion dollars in 1997 to surpassing US$35 billion by 2003. Within the first six years, 34% of all US travel was booked online. APAC is a collection of unique markets - some accelerating faster than others technologically and economically. Overall APAC online travel sales surpassed the US$35 billion mark in 2008 – five years after the US reached that milestone - so you can say APAC is about five years behind the US. Get the full story at WIT