Those changes in consumer behavior are creating new opportunities within the hospitality industry, as hotel groups get creative and look to take full advantage of the latest mobile technology trends. A new partnership between Choice Hotels and is being seen as a sign of changing times within the hospitality industry. is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations. The partnership also gives Choice the opportunity to promote its mobile app. Members of the Choice Privileges program can access through the hotel group’s app. Not only do they earn bonus Choice Privileges points for doing so, but they also cut down on the expected delivery time for their orders. Get the full story at Street Fight Read also "Hotels find alternatives to room service"