65.4% of respondents “sometimes” make travel arrangements via a mobile app if one is available, while 13.8% responded “always.” Just 20.9% responded “never.” These findings align with TripAdvisor’s recent study, which reported that connected travelers make up 42% of all travelers worldwide. Interestingly, Asian countries far outpace the United States and Europe in terms of connected travelers. This may be due to the cost of connected living in these countries; for many households, it is a nancial stretch to have internet and mobile access. In the United States and Europe, on the other hand, consumers have the luxury of multiple options - making them more predisposed to be omnichannel bookers. Download the white paper "The Connected Traveler: Destination Mobile" at Apteligent (free registration)