Every time a company designs a rich, useful, or new experience, it raises the bar for what consumers care about. On the flip side, if an experience is frustrating or annoying, a consumer may not give that company a second chance. Building a great user experience is a challenge, especially as we all grapple with how and when to experiment with new technologies. But rather than think about the technologies first, I find it helps to imagine the experience you’d want as a consumer, apply it to your brand, and build toward that. Here are three things consumers expect from brands: - Help me faster - Know me better - Wow me everywhere Get the full story at Think with Google