The fact that PR professionals have started using a tactic which SEO professionals started using a couple of years back is a big deal. It signals that adoption of the innovation called search engine promotion in 2004, press release optimization in 2005, and press release SEO in 2006 has moved from the early adopters to the early majority.

So, if PR professionals follow a similar adoption rate as SEO professionals, then almost three-quarters will be optimizing press releases a year from now.

What does this mean to you and your organization or clients? It means the days of shooting fish in a barrel are over.

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