By using a cost-per-click (CPC), or pay-per-click (PPC) model, metasearch creates a neutral and transparent marketplace for independent hotels, OTAs, and chains to grow their business and connect with millions of travellers booking hotels online. The key is to find balance. If you bid too low your listing won’t show high enough on results – but bid too high, and your guest acquisition cost will be more than it should be. Get the full story at SiteMinder