Every action and task in a hotel generates data, whether you know it or not. When a housekeeper finishes cleaning a room and inputs the completion into a software, that’s data. When a front desk officer checks a guest into their room, that’s data. When a guest orders room service and informs you of their food selection, that’s data. Now how exactly can hotels benefit from the valuable data being generated and collected on a daily basis? Data goes through a journey and ultimately ends with the data scientists who translate the data into actionable insights. However, in order for the data to make it safely and securely from the beginning to the end, there are many roles to be played by the hotel staff members to ensure its delivery. Get the full story at SnapShot