Facebook has surpassed Google as the most visited site on the web, with more than 500 million users. One of the most popular activities on Facebook is to share and "like" links, comments, photos, and more with friends -- and an astounding 30 billion pieces of "liked" content is shared by consumers each month. This is powerful, as your biggest fans can become your biggest marketers. Studies have shown that local retailers and restaurants can get up to a 15 percent increase in conversion rates when items are shared across the site. And, 57 percent of shoppers are already using Facebook as an at-home digital shopping tool through ordering tabs on Facebook. The Facebook stats alone can make your head spin. What if your clientele was not only talking about your local business on Facebook, but they could also "like" your business and share it with friends? You just found an easy marketing vehicle, and better yet, a great way to get to know your best customers. Get the full story at iMedia Connection