The digital keys to hotel app success
Aug 25, 2017
Securing real estate on a user’s mobile phone can be as competitive as securing an apartment in the New York real estate market.
So how can hotel brands develop a unique user experience that not only incentivizes downloads, but also improves overall satisfaction during the guest’s stay?
The answer appears to be a combination of frequent updates and App Store tenure. L2’s Hotels: Mobile Innovation report finds a positive correlation between update frequency and App Store rank, as well as between that rank and the app’s age, indicating that brands that were early adopters and maintain consistent upkeep through frequent updates have a clear advantage in driving customer engagement.
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