So how can hotel brands develop a unique user experience that not only incentivizes downloads, but also improves overall satisfaction during the guest’s stay? The answer appears to be a combination of frequent updates and App Store tenure. L2’s Hotels: Mobile Innovation report finds a positive correlation between update frequency and App Store rank, as well as between that rank and the app’s age, indicating that brands that were early adopters and maintain consistent upkeep through frequent updates have a clear advantage in driving customer engagement. Get the full story at L2 Read also "Most hotel brands offer mobile apps, yet few get downloaded"