The infographics are aimed at giving digital marketers an overview of the major trends in digital marketing, such as the growth in the use of smartphones and tablets to search the web. Some interesting stats discovered by our survey were that 93% of B2B marketers were using social media content for their marketing, making it the most popular form of content marketing among digital marketers. Interestingly, Email came top of list when it came to what digital marketers thought were the most effective channels. The ability of email to deliver great ROI is something we have seen lots of studies confirming recently. Smart Insights found that content marketing was considered the most important marketing trends in 2015 when it came to delivering results. This was by a huge margin and was twice as popular as the next largest; big data. Get the full story at Smart Insights