Per a recent unpublished survey of some 700 hoteliers and hotel marketing staff in hotels 77% of hotels surveyed replied that they handle most of their internet marketing efforts in-house. 12% replied that they used an agency 5% rely on their brand and 4% on their management company. When asked which channel drives the most traffic to their brand website, 33% of the same hoteliers answered that they weren’t sure. So if the majority of hotels manage their own marketing in-house and the largest group of those don’t know where their direct traffic comes from, there’s obviously a problem. Yet, most hotels agree that they want to generate more direct, commission free, revenue. Get the full story at WIHP - Hotel Marketing Agency