Do have a visually-dominated website. You most likely have many great visuals of your hotel already; therefore, make sure you are showing them off on your property’s website (and if you don’t, here are some ideas to easily find great visuals). With 55% of travelers listing photos as helpful content when looking for trip ideas, it’s very important to have a website that has a visual-first mentality. Check out Hotel Giraffe’s website to get a sense of what a visual-first website looks like. Do highlight your guest rooms. Images of guest rooms are the most viewed category of image, followed by restaurants, according to an extensive Leonardo study of over 500,000,000 media items, so make sure to feature large visuals of the guest’s home away from home. Do showcase your unique features. Having your own property website that showcases your unique features can help travel shoppers understand why they should choose you. Whether you want to highlight an amenity you provide to your guests or your amazing location (and every hotel’s location has a story!), show it off on your hotel’s website through attention-grabbing visuals. The King and Prince Beach & Golf Resort shows off what makes them special with a beautiful, visual rotating banner on the homepage of their website. Get the full story at Leonardo