Question: Which social media channels should my hotel be on? Facebook - 72% of adult internet users use Facebook (58% of entire adult population) - 1.44B monthly active users - More women than men (77% vs 66%) - Skews younger, but stats remain impressive (82% of users 18-29… 56% of 65+ use Facebook) - US top country, strong presence worldwide (US = 15% of users) Listen to the podcast or read the summary at Fuel