So what has changed? Well for one, technology has changed. From HTML5 and 4G LTE to exponentially faster mobile processors, mobile websites have become a highly competitive option. Browser technology is also evolving and websites can today send push notifications in the same way news apps do. It is not hard to imagine that by 2020 Hotel apps will be obsolete. So what about the present? What can a hotelier of a smaller chain or an independent hotelier do? Well first decide if developing a mobile app is really adding value to your customer base. If you are truly convinced that you need a mobile app then you have some options to consider. Get the full story at the Hotel Industry Magazine