This upward trajectory for travel is expected to continue as Europeans continue embracing digital channels, and especially mobile, for booking their trips. As growth continues, online travel agencies (OTAs) and suppliers will continue their battle for market share dominance. In 2015, the European travel market grew an estimated 5% over the previous year to €264 billion (see Figure 1). Over the next two years, growth will slow slightly to an annual 3% rate, until it reaches the €282 billion mark in 2017. Growth in online travel continues to outpace the overall market. After a whopping 13% spurt in 2015, the online travel market will grow at a healthy 8% per year through 2017. Get the full story at Tnooz