The technology that runs hotel websites and booking engines hasn’t changed much since the early 2000s. At present, it’s a disjointed and cumbersome system, functional in its ability to make reservations, but less so in its ability to compete with more advanced technologies. One of the biggest issues is the isolation between the booking engine and hotel website. The CRS generally speaks only to the booking engine, and this segregation creates a booking experience that is out of sync with how modern travelers book travel. Get the full story at Travel Tripper