Place is now Everywhere and/or Electronic. Develop your knowledge of new media and channels in the way a magician masters new techniques. Try new things—do something that doesn’t start with discounts and banner ads. Surprise and delight your audiences, followers, and viewers. Price has become Exchange. Appreciate the value of things, not just the cost. Start by calculating the value of your customers, and what their attention, engagement and permission are worth to you. Promotion has most certainly evolved into Evangelism. Find the passion and emotion in your brand. Inspire your guests and employees with that passion. Make them your Evangelists. Get the full story at Naked Hospitality