You can do this because the images shared by influencers evoke emotion and desire, so at the point when the potential customer starts looking for a hotel, your property should be the first they go to. The key takeaway is simple. Hoteliers can begin building loyalty even when guests are planning their next trip and so can potentially negate the influence of the competition before the booking stage. Travel influencers are highly engaged, trusted individuals, who travel around the world showcasing their adventures and experiences via social media. This includes promoting the properties they stay in and where they eat. Get the full story at École hôtelière de Lausanne Read also "Two hotel brands that have mastered influencer marketing"