Consumers ignore the box office when booking tickets for a concert or a movie. They have learned to skip the airline counter when flying. They no longer expect to find a sales counter when buying an iPhone at an Apple store. Yet the front desk of 2018 is much like the front desk of 1928. It has merely ditched the bell and added a Dell. The desk itself is outdated. Hotels no longer need a high barrier to keep robbers from stealing cash. Many consumers want to interact with hotels flexibly, whether by texting to request an early check-in or by unlocking their guest room with keyless entry powered by a mobile app. Another force for change is the age-old desire to cut labor costs through automation. Get the full story at Skift