In a webinar we hosted earlier this year, we asked hoteliers what direct booking challenges they were currently facing. The results were nearly evenly split: - 30% told us they were having difficulty standing out in search results - 36% said they couldn’t compete with the huge marketing budgets of OTAs - 34% admitted they didn’t know what motivated travel shoppers to book directly These are common problems for hoteliers, especially in today’s every-changing online world. In fact, when it comes to consumers’ browsing and purchasing behavior online, the travel industry boasts one of the most complex digital landscapes. Get the full story at Leonardo