Presenting his findings on Ted.Com and in answer to a Q and A session with Amazon.com Eli Pariser says: “We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But that’s no longer really the case. Sites from Google and Facebook to Yahoo News and the New York Times are now increasingly personalised, based on your Web history, they filter information to show you the stuff they think you want to see. That can be very different from what everyone else sees, or from what we need to see. Your filter bubble is this unique, personal universe of information created just for you by this array of personalising filters. It’s invisible and it’s becoming more and more difficult to escape. Get the full story at the Newsday