Those are just a few of the findings in the latest TripBarometer1 survey from TripAdvisor. Together with independent research firm Ipsos, we asked 36,000 travelers how they plan and book their vacations – and discovered four booking behavior trends and six distinct traveler personas. For hotel bookers (29% of respondents), TripAdvisor found out: - Start by researching and booking accommodations. - Make decisions based on price, and prefer family-friendly destinations. - Travel for just a weekend break in half of all bookings. Get the full story at TripAdvisor