How does a user search for a hotel room or a flight and then eventually decide to make a booking? There are four major stages in which a user can search for travel or hotel information. - All four stages can be the starting point of a user search. Which stage a user starts at really depends on the behavior of the user, and depends on the stage of the user's specific requirements. - Each of the four stages is a very important "search" stage for end users when looking for travel/hotel information. - All four stages can be the starting point of a user's search, but not all stages can be a point for a user hotel booking. - As an online marketer, you cannot have full control of all four stages, but you should be aware of the stages and what you can optimize at each stage. Get the full story at ClickZ Read also "The three focus areas for hotel marketers" at ClickZ