There are four major stages in which a user can search for travel or hotel information. - All four stages can be the starting point of a user search. Which stage a user starts at really depends on the behavior of the user, and depends on the stage of the user's specific requirements. - Each of the four stages is a very important "search" stage for end users when looking for travel/hotel information. - All four stages can be the starting point of a user's search, but not all stages can be a point for a user hotel booking. As an online marketer, you cannot have full control of all four stages, but you should be aware of the stages and what you can optimize at each stage. Stage 1 of Search: Search Engines Search engines are where most people start a search. Across many different countries, people usually search using Google. But in specific countries such as China, people mainly use Baidu to perform searches. For example, if a user searches for hotels in a specific destination on Baidu, Baidu would return a list of search results, which may usually include: - A list of hotels from some hotel booking engine websites. - A list of hotels from some hotel comparison websites. - Hotels from a hotel chain or hotel brand website. - A sub-search box for a user to perform further hotel searches. Get the full story at ClickZ