Commonly referred to as the fourth-screen, the hotel can turn the website meant for the general public into a customer service channel and a revenue generating opportunity accessible to on-property guests only. Read on why hotels should consider the fourth-screen a simple and practical extension of the hotel’s direct online channel. Connecting with Hotel Guests on the Move In general, retailers need to use digital more effectively to create a better connection with their consumer. Two in three consumers do not find the information they need in-store, and 43% leave feeling frustrated (Google). The same could apply to hospitality. By using technology to determine that a guest is on property, and not researching before the reservation, a hotel can serve a completely different and more relevant experience to the user. A more customized experience will put a hotel ahead of its competition. Get the full story at HeBS Digital