RSS is getting much media coverage. But very little is being said about the full circle of RSS marketing power. The truth is that RSS (which stands for Rich Site Summary, or Really Simple Syndication) goes far beyond "simple" blogging or news delivery.

RSS can be fully integrated in most marketing activities, having the power to extend them and increase their results. The author of the following article says 'RSS meets the needs of even the most demanding direct marketer. It offers marketers most of what email marketing offers, except for the strong push factor.'

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