Social media hasn’t just changed the way people communicate; it has significantly changed the way they purchase. They can seek peer advice and interact with brands before making purchase decisions. But most important, it has reduced the friction on their path to purchase. Think about how you would enable consumers to purchase items via social media. Would you post a link to your store in the content feed? Create an ad and link it to the landing page that features your offerings? (A standard funnel may be anywhere between 8-16 screens.) Or would you prefer selling directly via social networks? Get the full story at HubSpot