Want to know how technology is about to transform business travel distribution? Just look at what is already happening in the worlds of leisure travel and online retail shopping. There are more similarities between the business and leisure sectors than there are differences, said Lorraine Sileo, vice president for research at PhoCusWright, during a recent webinar on the future of travel distribution. “The needs of travelers, suppliers, distributors and intermediaries are the same. And so are the solutions.” Because most business travelers learn their travel shopping habits and expectations on the leisure side, business travel engines that don’t adapt will wither almost as quickly as many of their leisure counterparts did. Get the full story at Travel Market Report