Women’s clothing brand Liz Claiborne recently commissioned a quantitative study of shoppers to find out how their customers use mobile commerce tools. While the majority of participants were enthusiastic about using some smartphone applications such as mobile coupons and product search, they were decidedly less bullish about social location apps. Only 30 percent of those polled saying they expected to use mobile check-in services while shopping more often in the future than they do right now. In fact, out of the seven actions researchers asked about, mobile check-ins were the least popular. Get the full story at GigaOM