It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather, it's about actually understanding the needs of each individual guest to provide them with the best experience. How? Self-Service Model Guests like good service but it doesn’t mean they want to talk to your staff every time they want a new bottle of hair conditioner. e3’s Travel Trends whitepaper noted that airports are moving to self-service models (self-bag drop and self-boarding) in an effort to gain a competitive advantage. Get the full story at TrustYou