Hotels that are not using a RMS tool now will begin adopting solutions over the next five years at a much faster rate than they have over the past ten years. And RMS tools developed by the chains will have to embrace innovation in the same way RMS providers will. Key drivers of adoptions will be: - Predictive analytics based on consumer shopping - Impact of consumer adoption of the sharing economy, e.g., Airbnb - Increasing consolidation and dominance of OTAs in advertising and online booking RMS providers are well positioned to help hotels navigate the increasingly complex distribution landscape since intelligent use historic hotel data is a foundational component of smarter yield practices. The providers who embrace Big Data opportunities with predictive consumer shopping analytics will grow very quickly. Those that do not adapt will become increasingly irrelevant. Get the full story at nSight